HOP LUN Digital LAB

Featured Trends-Intimates

LACE PATTERNS

SLEEP SHORTY

The emergence of lace shorts as a fashion staple on fall/winter runways—features high waist and mens boxer to a bloomer silhouettes. This item epitomized the "underwear as outerwear" trend, driving lingerie brands to expand into ready-to-wear modern piece.

EMBROIDERED SETS

Embroidered sets remain a key focus in intimates, with runway trends highlighting the rise of embroidered and beaded styles. Cheeky, conversational patterns add a playful twist, while fresh takes on floral designs and novelty motifs bring newness to classic embroidery.

Featured Trends-Swimwear

PRINTS

SOL DE JANIERO

Sol de Janiero channels the vibrant energy of a summer in the tropics with its lively use of color. Playful designs and bold prints feature tropical motifs, floral patterns and an effortless Bohemian vibe to create a maximum visual impact.

EASTSIDE ESCAPE

A sun-drenched fusion of Cape Cod’s charm and The Hampton’s vacation sophistication. Capturing the essence of upscale coastal summer— Think bold citrus hues, luxe gold chain accents, and crisp modern silhouettes with elegant cutouts and feminine sash ties.

COASTAL BOHO ROMANCE

This trend embodies the allure of peaceful, secluded getaways, filled with romantic details and gentle color palettes. Evokes an atmosphere of ease and celebrating the beauty of slow living. A relaxed Bohemian getaway inspired by nature and its feminine charm.